Serving Utah since 1996 · Open 24/7 (866) 264-2638 · Free Consultation
J BRADFORD DEBRY & ASSOCIATES, PC*
Not associated with Robert J. DeBry & Assoc.
Now your car has a lawyer too.
Utah's only dual-claim firm · Personal injury + car damage, together.
Open 24/7 · Available Right Now

Injuries and Cars need a lawyer.

Why you need a lawyer for both.

Insurers play both claims against each other. Here's how it unfolds without a lawyer — and where we change it.

Hour One — the adjuster calls

You're hurt, your car's totaled, and insurance wants a recorded statement before you've seen a doctor.

Day 3 — the car lowball

They offer a fraction of what your car is worth and rush you to sign — then use it against your injury claim.

Weeks later — sign-this pressure

Medical bills stack up. You're pushed to sign a release you don't understand, or the claim "goes away."

With LawyerUp — one attorney, both claims

Brad handles the injury and the car together. No tradeoffs. No silent waivers. Full value, one settlement.

Brad DeBry, Founding Partner
Brad DeBry Founding Partner · Fighting insurance since 1996
Open 24/7 · Available Right Now

Expertise where it matters.

Car Damage AND Personal Injury.

Brad DeBry fights for your car's value — not just your injury.

Utah's only firm handling both claims together. $75M+ recovered for Utahns since 1996 — including the state's $58.5M record personal injury verdict.

Brad DeBry, Founding Partner
Brad DeBry
Founding Partner · Fighting insurance since 1996
15-Minute Callback

Tell us what happened.

We'll call you back in 15 minutes. Honest. No runaround.

Free Car Value Lookup ↗ Free Personal Injury Calculator →

🔒 Secure. Private. No fee unless we win. Protected by Cloudflare. We answer 24/7; typical callbacks under 15 min during business hours.

$75M+
Recovered for
Utahns
5,000+
Cases
Resolved
98%
Success
Rate
$58.5M
Record
Verdict
30yrs
Serving
Utah
The LawyerUp Advantage

Your injury and your car.
We fight for both.

Most personal injury firms in Utah only file your injury claim — they leave thousands of dollars on the table for your vehicle's property damage. We don't. Our in-house USPAP-certified appraisers handle both your injury settlement and your car's diminished value at the same time, from the same firm.

Your Injury
  • Medical bills (present + future)
  • Lost wages & earning capacity
  • Pain, suffering, emotional distress
  • Long-term care & rehab
Typical recovery: $10K–$500K+
+
Your Car
  • Diminished value (Carfax stigma loss)
  • Total-loss shortfall (ACV < market)
  • Rental car & loss-of-use
  • Out-of-pocket repair premiums
Additional recovery: $3,800–$14,200
One firm. One attorney. One settlement.
In-house USPAP appraisers. No referrals, no delays.
Zero out-of-pocket. Contingency on both claims.
Why LawyerUp

Everyone says they'll fight.
We actually do.

Three decades of trial work, not a volume mill. Brad personally reviews every case. When we take yours, we don't stop until you're whole.

Record-Setting Verdicts

The $58.5M verdict — Utah's largest personal injury verdict on record — is on Brad's résumé. Insurance adjusters notice.

Your Car AND Your Injury

Most PI firms ignore property damage. We don't. Our certified appraisers recover thousands extra in diminished value and total-loss shortfalls.

Brad Takes Your Call

No junior associate triage. Your intake is with Brad personally. Your case is handled by the same attorney from day one to check-in-hand.

30 Years in Utah Courts

Same office. Same phone. Same attorney. Since 1996. Utah judges know Brad. Utah insurance companies know Brad.

Zero Fee Unless We Win

Pure contingency. We front all case costs. You pay nothing unless we recover for you. That's the only way we work.

Five-Minute Callback

Accidents don't happen 9-to-5. Call us at 2 AM. You get a real attorney back on the phone in 5 minutes or less. 24/7/365.

Who we take on

We've filed against
every major insurer.

Geico. State Farm. Progressive. Nationwide. USAA. Allstate. Farmers. Liberty Mutual. They know Brad DeBry's name on the pleading — and they negotiate differently when they see it.

  • Official Demand Packages — professionally drafted, medically documented, legally airtight
  • Backed by Litigation — if they won't pay fairly, we file. Brad has tried cases in every Utah district court.
  • Bad-Faith Leverage — when carriers act in bad faith, we expose it. That's how a $100K offer becomes a multi-million-dollar settlement.
LawyerUp settlement document with major insurance carriers
How it works

Three steps. You heal.
We do everything else.

We take the administrative, legal, and insurance weight off your shoulders. Your only job is to get better.

The Call

Pick up the phone, or fill out the form. Brad personally reviews every new case within 5 minutes. We tell you, honestly, whether you have a case worth pursuing.

Build Your Case

We gather medical records, accident reports, witness statements, and insurance documents. We value your case. We issue the demand. We don't stop at their first offer.

The Recovery

We negotiate. If they won't pay fairly, we file. Most cases settle — but when trial is needed, Brad is one of Utah's most seasoned trial lawyers. You get the check.

What we handle

Every case where someone else
caused your injury.

From fender-benders to catastrophic cases — if the other party was at fault, we're the firm Utah calls.

Meet Brad

Brad DeBry,
your neighbor and your lawyer.

Three decades representing Utahns injured by someone else's negligence. Brad has tried cases in every Utah district court — and won, repeatedly, against some of the largest insurance companies in the country.

Utah State Bar · 1996 · Idaho State Bar California Western · J.D. University of Utah · B.S. UTLA Member AAJ Member Record $58.5M Verdict
Talk to Brad Today
Two Utah offices

Where Utah meets
us face-to-face.

Same office. Same phone number. Same attorneys. Since 1996. Walk in, or we come to you — whichever makes healing easier.

Sandy Office 45 W Sego Lily Dr
Suite 315
Sandy, UT 84070
Clearfield Office 1436 S Legend Hills Dr
Suite 322
Clearfield, UT 84015
Utah Born. Utah Built. Utah Backed.
Utah Trial Lawyers SLC Bar Association Amer. Assoc. for Justice U of U Alumni Sandy Rotary
Real clients. Real results.

The reviews speak for themselves.

Here's what clients say about working with Brad.

★★★★★

"Brad called me back at 9:15 PM the night of my accident. I got 12× the insurance company's first offer. I tell everyone I know."

SR
Sarah R. Car Accident · Clearfield
★★★★★

"After losing my husband I couldn't think straight. Brad did the thinking. He never once made me feel like a case number. He got justice for our kids."

JL
Jennifer L. Wrongful Death · Provo
★★★★★

"Most firms laughed at the property damage piece. LawyerUp didn't. Extra $14,000 on top of my injury settlement — just for the diminished value on my Tacoma."

DK
David K. Combined Case · Salt Lake City
Free Tools

Know your case. Know your car.

Two free tools to give you leverage before you talk to an insurance adjuster. No signup, no email required.

Our Property Damage Division · Property Damage Pros (mypdpros.com), part of the LawyerUp Injury Group, handles the vehicle-appraisal side of every LawyerUp case — USPAP-certified vehicle appraisers with deep Utah market data.
Questions Utahns Ask

Answers, straight.

Plain-English answers to the questions we hear most from Utah accident victims. Every answer is grounded in Utah law and real case experience.

How long do I have to file a personal injury claim in Utah?

Utah's general statute of limitations for personal injury is four years from the date of the accident (78B-2-307). Wrongful death claims are shorter — two years from the date of death (78B-2-304). Medical malpractice is also two years from discovery. Cases against a government employee or entity (UDOT, UTA, a city, a state agency) require a formal Notice of Claim within one year under the Utah Governmental Immunity Act — miss it, and the case is gone no matter how strong the underlying facts are.

Even though four years sounds like a long time, waiting is expensive. Skid marks get cleaned up, security footage gets overwritten (most businesses only keep 14–30 days), witness memory blurs, and the at-fault driver's insurance adjuster locks in lowball offers within 48 hours. The sooner we start, the more evidence we can preserve — and the more leverage we have at settlement.

Utah Code 78B-2-307 · 78B-2-304
Can a personal injury lawyer also handle my car's property damage?

Most can't — and most won't. Most personal injury firms in Utah file only the bodily-injury claim and hand your totaled (or damaged) vehicle off to the insurance adjuster. That adjuster then lowballs your car and quietly uses that settlement to weaken your injury case. The average Utah driver leaves $3,800–$14,200 on the table in unclaimed diminished value and total-loss shortfalls.

LawyerUp is built differently. We're the only Utah injury firm with certified in-house appraisers — BCAA-credentialed through BOCAA — who handle both claims simultaneously. One firm, one case file, one settlement that accounts for everything the at-fault driver owes you. If you've already accepted a property-damage offer, call us anyway — we can often reopen it under Utah's bad-faith and unfair claims practice rules.

What is diminished value, and do I qualify in Utah?

Diminished value is the permanent loss in your vehicle's market value after a reported accident appears on Carfax or AutoCheck, even after perfect repairs. Utah is one of the states that allows third-party diminished value claims — meaning you can recover from the at-fault driver's insurance carrier, not just your own.

The math is real. A 2022 SUV with a $38,000 pre-loss market value and a documented accident history typically loses $4,000–$7,000 in resale value the moment the Carfax report posts. On higher-end vehicles — Teslas, trucks, luxury makes — the diminished value figure routinely exceeds $12,000. A qualified appraisal compares pre-loss value to post-repair market value using Black Book, KBB, and recent dealer-auction comps.

You qualify if (1) the crash was not your fault, (2) your vehicle sustained structural or cosmetic damage reported to your insurer, and (3) you still own the vehicle (leased vehicles have different rules). We file the diminished value claim on top of the injury claim — same file, same settlement. See our property damage practice page for full detail.

Do I have to accept my insurance company's first offer?

No — and you shouldn't. Insurance adjusters for State Farm, Allstate, Progressive, Geico, USAA, and Farmers are trained to open with offers 30–70% below fair case value. They rely on three things: (1) you don't know what your case is actually worth, (2) you're stressed and want the bills paid, and (3) you've never negotiated a case like this before.

Represented claimants recover on average 3.5× more than unrepresented claimants (Insurance Research Council data), even after legal fees are deducted. LawyerUp clients specifically average 3–12× the first offer once we engage. The leverage shifts immediately when a law firm with a 30-year Utah trial history is on the file — the adjuster's authority limit changes, supervisors get involved, and valuation gets serious.

A free case review costs nothing and tells you, in plain numbers, what your case is actually worth before you sign anything.

What does "no fee unless we win" actually mean?

It means pure contingency fee representation. You pay zero out of pocket. We front the cost of medical-record retrieval, expert-witness fees, court filing fees, deposition transcripts, accident reconstructionists, and every other case cost along the way. Our fee is a percentage of your recovery — typically 33⅓% pre-litigation and 40% if we have to file suit, in line with standard Utah personal injury contingency rates.

If we don't recover money for you, you owe us nothing. No retainer, no hourly billing, no hidden costs, no surprise invoices at the end. The only time you pay is when a settlement or verdict hits — and we disburse the funds transparently with a closing statement showing exactly where every dollar went.

What should I do right after a car accident in Utah?

1) Call 911 and get medical attention — even if you feel fine. Whiplash, concussion, TBI symptoms, and soft-tissue injuries often don't appear until hours or days later. An ER or urgent-care visit the day of the crash is critical for both your health and your claim documentation. 2) Photograph everything — vehicle positions, license plates, debris, skid marks, traffic signals, weather conditions, your visible injuries, the other driver's ID and insurance card. 3) Exchange insurance info with every driver involved and collect contact info for every witness on scene. Ask the responding officer for the case number. 4) Do NOT give a recorded statement to the at-fault driver's insurer — ever. They will call within 48 hours and it will sound friendly. It is not. 5) Call LawyerUp at (866) 264-2638 — we answer 24/7. We can coordinate medical care on a lien (no out-of-pocket) and open both claims the same day.

How much is my Utah car accident case worth?

Case value depends on injury severity, medical bills, lost wages, future medical care, permanence of the injury, available insurance limits, and liability clarity. Utah settlements generally fall in these ranges based on our 30 years of case data:

Soft-tissue / whiplash (no surgery): $10,000–$75,000
Disc herniation, ongoing treatment, injections: $50,000–$500,000
Surgery, fusion, permanent impairment: $250,000–$2,000,000+
Spinal cord, severe TBI, amputation: seven to eight figures
Wrongful death: case-specific; our largest Utah verdict is $58.5M

Insurance policy limits frequently cap recovery — Utah's minimum required liability coverage is only $25,000 per person / $65,000 per accident, which is rarely enough for a serious injury. We also pursue umbrella policies, commercial policies, and your own underinsured motorist (UIM) coverage where applicable. A free case review gives you a specific value range based on your facts, not a generic quote.

What if I was partially at fault for the accident?

Utah follows modified comparative negligence with a 50% bar (78B-5-818). If you're 49% at fault, you can still recover 51% of your damages. If you're 50% or more at fault, you recover nothing. This is why insurance adjusters aggressively inflate your fault percentage — pushing you from 40% to 51% cuts their payout to zero.

Fault allocation is fought with police reports, scene photos, skid-mark analysis, dash-cam and traffic-camera footage, witness statements, and — when the dollars justify it — a full accident reconstruction. We've moved fault allocations from 60/40 against the client down to 0/100 in the client's favor more times than we can count. Partial fault is not a reason to skip the call. It's a reason to call sooner.

Utah Code 78B-5-818
What is Utah no-fault (PIP) insurance and why does it matter?

Utah is one of 12 no-fault states. Your own auto policy's Personal Injury Protection (PIP) pays the first $3,000 of medical bills, plus limited wage-loss, household-services, and funeral benefits — regardless of who caused the crash. PIP is mandatory on every Utah auto policy (31A-22-307).

The catch: you can only sue the at-fault driver for pain and suffering after you meet Utah's injury threshold — typically when medical bills exceed $3,000, or the injury causes permanent disability, disfigurement, or dismemberment (31A-22-309). Adjusters weaponize this threshold to rush lowball settlements before your bills finish stacking up. We don't let them. We delay settlement until treatment is complete and the full damage picture is in view.

Utah Code 31A-22-307 · 31A-22-309
How quickly should I call after an accident?

The same day if possible — and definitely before you talk to the at-fault driver's insurer. The first 48 hours determine case strength more than any other factor. In that window we can (1) preserve scene evidence before it's cleaned up, (2) subpoena surveillance footage before it's auto-deleted, (3) lock down witness statements while memory is fresh, (4) coordinate medical documentation so nothing gets missed, and (5) block the at-fault insurer from taking a recorded statement that would later be used against you.

Brad personally takes new-case calls 24/7. There is no charge to call, no obligation to hire, and the consultation does not create an attorney-client relationship — it's just an attorney looking at your facts and telling you honestly what the case is worth and what we'd do with it. Call (866) 264-2638 or submit the intake form above.

The Clock Is Ticking

Evidence disappears in days.
Your case can't wait.

Utah's statute of limitations gives you four years — but witnesses forget, surveillance tapes erase, and insurance adjusters lock in low offers within 48 hours. Call right now.

☎ Call (866) 264-2638 💬 Text Brad Directly
Find Us

Two Utah offices.

Open 24/7 by phone. In-person by appointment Monday–Friday at either location. Directions below.

☎ Call Brad 💬 Text Brad